The Entrepreneurial Mom's Guide to Running Your Own Business by Kathryn Bechthol

Description: FREE SHIPPING UK WIDE The Entrepreneurial Mom's Guide to Running Your Own Business by Kathryn Bechthold You dont have to choose between your career and your kids! The Entrepreneurial Mom s Guide to Running Your Own Business offers practical, no-nonsense advice to moms who want to turn their money-making ideas into reality, while still finding time to be a parent." FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description More and more mothers are choosing to run their own businesses and adopt the "mompreneur" lifestyle -- managing their business investments and still taking care of their families. This book provides individuals with inspired advice and resources for managing their roles as both a mother and a business owner. Written by a mother, successful business owner, and former editor of Mompreneur magazine, this book provides tips, tricks, and guidance to any woman interested in using creativity and skills to be the best CEO of her own business and household she can. The book covers topics such as: Focusing on the money Reclaiming motherhood as a right in the professional world Sales and PR How to spend your time wisely Flap Mathematics and Statistics for Financial Risk Management is a practical guide to modern financial risk management for both practitioners and academics. The recent financial crisis and its impact on the broader economy underscore the importance of financial risk management in todays world. At the same time, financial products and investment strategies are becoming increasingly complex. Today, it is more important than ever that risk managers possess a sound understanding of mathematics and statistics. In a concise and easy-to-read style, each chapter introduces a different topic in mathematics or statistics. As different techniques are introduced, sample problems and application sections demonstrate how these techniques can be applied to actual risk management problems. Exercises at the end of each chapter and the accompanying solutions at the end of the book allow readers to practice the techniques they are learning and monitor their progress. A companion web site includes interactive Excel spreadsheet examples and templates. This comprehensive resource covers basic statistical concepts from standard deviation and correlation to regression analysis and hypothesis testing. Widely used risk models, including value at risk, factor analysis, Monte Carlo simulation, and stress testing are also explored. Time series analysis, interest rate modeling, optimal hedging, and many other financial topics are covered as well. The Second Edition of this popular guide includes two new chapters. The first new chapter, on multivariate distributions, explores important concepts for measuring the risk of portfolios, including joint distributions and copulas. The other new chapter, on Bayesian analysis, explores an approach to statistical analysis that is particularly useful in dealing with the short, noisy data sets that risk managers often face in practice. Mathematics and Statistics for Financial Risk Management is an indispensable reference for todays financial risk professional. Author Biography Hometown: Calgary, AB Kathryn Bechthold is co-founder of the Mompreneur Networking Group for women, and the former Publisher and Editor of Mompreneur magazine, a popular magazine circulating in North America. Sought out for her expertise and business acumen, she has held workshops, seminars, and made media appearances about business start-ups and mompreneurs across Canada and the United States. Table of Contents Introduction xi1 A New Economic Reality -- Entrepreneurial Mothers 11. Motherhood: Reclaiming the Title and Living the Dream 42. Defining Success 52 Business Planning 71. Making the Business Profitable 82. Components of Your Business Plan 112.1 Executive summary 122.2 Mission, vision, and values statements 122.3 Corporate structure 142.4 Company history 152.5 Product pricing 152.6 Target market analysis 162.7 Competitor analysis 182.8 Industry analysis 192.9 Management plan 192.10 Strategic alliances 232.11 Marketing strategies 232.12 Production processes 232.13 Distribution strategies 242.14 SWOT analysis 252.15 Operations plan 252.16 Financial plan 253. Review Your Business Plan 29iv The Entrepreneurial Moms Guide to Running Your Own Business3 Intellectual Property 311. Patent 322. Copyright 333. Trade Secret 334. Trademark 345. Monitoring Your Intellectual Property 364 Building Your Dream Team 381. Childcare Network 382. Computer Expert 393. Banker 394. Graphic Designer 405. Virtual Assistant 406. Vendors 407. Media Connections 408. Your Community 419. Bookkeeper and Accountant 4110. Commercial Lease Agent 4111. Lawyers 4111.1 Finding a lawyer to help you set up your business 435 Hiring and Managing Your Team 441. Finding Good Employees 452. Interviewing Potential Employees 463. References 484. Evaluations 495. Motivating Employees 516. Using Virtual Staff 537. When Trouble Arises 548. Termination 556 Research 571. Sourcing Raw Materials 592. Sourcing Manufacturers 593. Reducing Costs on Every Level 604. Learning to Automate Your Business 61Contents v7 Finding Money to Go Forward 671. Going to the Bank 672. Finding a Business Partner 692.1 Negotiating the partnership agreement 723. Factoring 754. Professional Investors 764.1 Negotiating a shareholders agreement 805. Finding the Right Investor 856. Managing Your Money 876.1 Understand cash flow 876.2 Have a plan for when a cash crisis strikes 886.3 When tough times hit 897. Learn to Negotiate 918 Your Marketing Plan 961. Budget for Your Marketing 962. Build Your Brand 973. Tools for Planning Your Marketing Initiatives 983.1 Website 983.2 Search engine optimization 993.3 Social media 1003.4 Blogs 1023.5 Celebrity gifting suites 1033.6 Trade shows 1033.7 YouTube 1043.8 Podcasts 1053.9 Email marketing 1053.10 Online reviews 1063.11 Awards 1063.12 In-person networking 1074. Building Your Own Public Relations Campaign 1084.1 Media kit 1104.2 Press pages 1129 Preparing a Sales Plan 1161. Forecasting Sales 116vi The Entrepreneurial Moms Guide to Running Your Own Business2. Cold Calling 1193. Terms of Sale 1194. Credit Policy 11910 Managing Your Relationships 1211. Remember Your Spouses Place in Your Life 1212. Keeping Things Good between You and Your Business Partner 1253. Customer Relations 1284. Setting Boundaries 12911 Strategizing Your Time 1321. Delegate Responsibility 1342. Get Organized! 1352.1 Little black book 1372.2 Action folder 1372.3 Prevention is key 1373. The Importance of Balancing Your Life and Work 1383.1 Tuning into Your Body 14312 Your Exit Strategy 1461. Selling Your Business 1472. The Power of Choice -- Going Forward 149Appendix I: Your Toolkit 151Appendix II: Resources 155Case Studies1 Case Study: Baby Gourmet Foods Inc. 622 Case Study: Using Professional Investors 933 Case Study: Disneys Marketing 1124 Case Study: The Brazilian Wax Specialist 130Samples1 Job Description 212 SWOT Analysis 263 First Year Cash-Flow Projection 304 Press Release 111 Long Description More and more mothers are choosing to run their own businesses and adopt the "mompreneur" lifestyle -- managing their business investments and still taking care of their families.This book provides individuals with inspired advice and resources for managing their roles as both a mother and a business owner.Written by a mother, successful business owner, and former editor of Mompreneur magazine, this book provides tips, tricks, and guidance to any woman interested in using creativity and skills to be the best CEO of her own business and household she can.The book covers topics such as: Focusing on the money Reclaiming motherhood as a right in the professional world Sales and PR How to spend your time wisely Description for Sales People * Marketing: - Details ISBN1770400591 Author Kathryn Bechthold Short Title ENTREPRENEURIAL MOMS GT R-W/CD Publisher Self-Counsel Press Language English ISBN-10 1770400591 ISBN-13 9781770400597 Media Book Format Paperback DEWEY 658.041 Imprint Self-Counsel Press Place of Publication North Vancouver Country of Publication Canada Year 2010 Publication Date 2010-12-15 Audience General AU Release Date 2010-12-14 Pages 176 Series 101 for Small Business We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:129630981;

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