Description: Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
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EAN: 9781138088917
UPC: 9781138088917
ISBN: 9781138088917
MPN: N/A
Book Title: The Marketing Edge for Filmmakers: Developing a Ma
Item Height: 2.3 cm
Number of Pages: 302 Pages
Language: English
Publication Name: Marketing Edge for Filmmakers : Developing a Marketing Mindset from Concept to Release
Publisher: Routledge
Publication Year: 2019
Subject: Film / General, Business Aspects, Film / Direction & Production, Industries / Entertainment, Film & Video
Item Weight: 26.9 Oz
Type: Textbook
Subject Area: Art, Performing Arts, Business & Economics
Author: Russell Schwartz, Katherine Macdonald
Item Length: 9 in
Series: American Film Market Presents Ser.
Item Width: 6 in
Format: Hardcover
