Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Mcgraw-Hill 36-Hour Course Product DevelopmentISBN13:9780071743877ISBN10:0071743871Author:Belz, Andrea (Author)Description:Learn The Secrets Behind World-Class Product Development In A World Overloaded With New Products And Services, Making A Single Offering Stand Out Is A Herculean Task Or Is It? Market Leaders Are Developing Innovative Processes That All But Guarantee The Success Of Their New Products--And Now Their Secrets Are Available To You The Mcgraw-Hill 36-Hour Course: Product Development Gives You The Critical Edge In A Product-Saturated World Presenting The Most Current Marketing Tools And Best Practices, It Provides Proven Methods Behind Successful Product Development, Along With Case Studies From The Most Creative Companies Of Our Time--Apple, Google, Cisco, Toyota, Pixar, And Many Others In Less Than A Week, You'll Be An Expert On: Creating A Value Proposition That Motivates A Customer To Buy Your New Product Protecting Intellectual Property To Sustain A Competitive Advantage Creating A Budget And Securing The Capital You Need Managing The Design, Fabrication, Integration, And Delivery Processes Master The Essentials Of Product Development Maximize Your Study Time Measure Your Progress With Chapter Tests And A Free Online Exam Earn A Certificate Of Achievement Online Designed As An Easy, Self-Paced Course Complete With Chapter-Ending Quizzes And An Online Final Exam, The Mcgraw-Hill 36-Hour Course: Product Development Puts You On The Fast Track To Making Your Dream Product A Success Binding:Paperback, PaperbackPublisher:McGraw-Hill EducationPublication Date:2010-12-22Weight:0.76 lbsDimensions:0.64'' H x 8.97'' L x 6.16'' WNumber of Pages:240Language:English
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Book Title: Mcgraw-Hill 36h Course Product Development
Item Length: 9in
Item Height: 0.6in
Item Width: 6in
Author: Andrea Belz
Format: Trade Paperback
Language: English
Topic: Training, Marketing / General, General, Development / Business Development
Publisher: Mcgraw-Hill Education
Publication Year: 2010
Genre: Business & Economics
Item Weight: 12.2 Oz
Number of Pages: 256 Pages