Description: Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy. Publisher Description The authors of the international bestseller Business Model Generation explain how to create value propositions customers cant resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; its for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that wont work. Youll learn the simple process of designing and testing value propositions, that perfectly match customers needs and desires.In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models." Author Biography The authors of ?Value Proposition Design? areobsessed with bringing practical tools and processes to the fieldsof strategy, innovation, and entrepreneurship. They all share acommon passion for making business concepts simple, beautiful, andapplicable so that they become useful and indispensable in thelives of business professionals and organizations.The team behind ?Value Proposition Design? is thesame as for the global bestseller, Business Model Generation,composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, AlanSmith, and completed by Greg Bernarda,, and Trish Papadakos.Dr. Alexander Osterwalder and Alan Smith areco-founders of Strategyzer.com, a company specializing in tools todesign, test, and manage strategies, business models and valuepropositions. Dr. Yves Pigneur is a professor of management andinformation systems at the University of Lausanne, Greg Bernarda isa consultant and certified Strategyzer coach specialized instrategy and innovation, Trish Papadakos is a renowned designer andphotographer. Alex Osterwalder Dr. Alexander Osterwalder is thelead author of the international bestseller Business ModelGeneration, passionate entrepreneur, and demanded speaker. Heco-founded Strategyzer, a software company specializing in toolsand content for strategic management and innovation. Dr.Osterwalder invented the ?Business Model Canvas,? thestrategic management tool to design, test, build, and managebusiness models, which is used by companies like Coca Cola, GE,P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequentkeynote speaker in leading organizations and top universitiesaround the world, including Stanford, Berkeley, MIT, IESE and IMD.Follow him online @alexosterwalder.Yves Pigneur Dr. Yves Pigneur is co-author of Business ModelGeneration and a professor of management and information systems atthe University of Lausanne. He has held visiting professorships inthe United States, Canada, and Singapore. Yves is a frequent guestspeaker on business models in universities, large corporations,entrepreneurship events, and international conferences. Greg Bernarda Greg Bernarda is a thinker, creator andfacilitator who supports individuals, teams and organizations withstrategy and innovation. He works with inspired leaders to(re)design a future which employees, customers, and communities canrecognize as their own. His projects have been with the likes ofColgate, Volkswagen, Harvard Business School and Capgemini. Greg isa frequent speaker; he co-founded a series of events onsustainability in Beijing; and is an advisor at Utopies in Paris.Prior to that, he was at the World Economic Forum for eight yearssetting up initiatives for members to address global issues. Heholds an MBA (Oxford Saïd) and is a Strategyzer certifiedbusiness model coach.Alan Smith Alan is obsessed with design, business,and the ways we do them. A design-trained entrepreneur, he hasworked across film, television, print, mobile, and web. Previously,he co-founded The Movement, an international design agency withoffices in London, Toronto, and Geneva. He helped create the ValueProposition Canvas with Alex Osterwalder and Yves Pigneur, and thebreakthrough design for Business Model Generation. He co-foundedStrategyzer where he builds tools and content with an amazing team;helping business-people make stuff customers want. Follow himonline @thinksmith.Trish Papadakos Trish is a designer, photographer, andentrepreneur. She holds a Masters in Design from Central St.Martins in London and Bachelor of Design from the York SheridanJoint Program in Toronto. She teaches design at her alma mater, hasworked with award-winning agencies, launched several businesses,and is collaborating for the third time with the Strategyzer team.Follow her photography on instagram @trishpapadakos. Details ISBN 1118968050 ISBN-13 9781118968055 Title Value Proposition Design Author Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos Format Paperback Year 2014 Pages 320 Edition 1st Publisher John Wiley & Sons Inc GE_Item_ID:158442084; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 31.41 USD
Location: Fairfield, Ohio
End Time: 2024-11-30T10:34:43.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781118968055
Type: NA
Publication Name: NA
Book Title: Value Proposition Design : How to Create Products and Services Customers Want
Number of Pages: 320 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Industrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control
Publication Year: 2014
Item Height: 0.7 in
Illustrator: Yes
Genre: Technology & Engineering, Business & Economics
Item Weight: 27.3 Oz
Item Length: 7.5 in
Author: Yves Pigneur, Alan Smith, Alexander Osterwalder, Gregory Bernarda
Book Series: The Strategyzer Ser.
Item Width: 9.3 in
Format: Trade Paperback
