Description: PRISTINE CONDITION, IN ORIGINAL SEALED PACKAGING NEVER OPENED OR DISPLAYED, BEEN IN STORAGE since purchasing COLORS VIVID The ball is 2 inches in diameter and made of dense foam. The ball a lime-yellow (like Mt. Dew color). Imprinted on the ball are three dots: a black dot sports the familiar American Broadcasting Company logo; a golden yellow dot contains the word "happy" in black; and a fluorescent orange dot has the word "hour" in black ink. These three dots are on both sides of the ball. The dots are 11/16" in diameter. This ball was a promotional item by McDonald's (yes, the Ronald McDonald restaurant) for the ABC Television Network from September through October 2002. What is "ABC Happy Hour"? At the start of the fall 2002 television season, the ABC Television Network attempted to pull itself out of third place in the ratings. McDonald's Corp. helped to heavily promote ABC's 8-to-9 p.m. time slot, which the network called the "Happy Hour." By teaming up with McDonald's, ABC tried to align itself with the fast-food giant's strategy of offering non-threatening, middle-of-the-road fare in hopes of appealing to the broadest possible audience. Happy Hour was promoted on McDonald's tray liners, which had the Happy Hour programming schedule; posters; signs in the drive-through windows, bags, and other items like antenna balls. (Info gleaned from a Washington Post article 'One $30 Million Happy Meal to Go' from September 9, 2002) A terrific piece of network television, or McDonald's, memorabilia.
Price: 6.8 USD
Location: Glendora, California
End Time: 2024-12-18T20:46:47.000Z
Shipping Cost: 0.1 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Type of Advertising: Antenna Topper
Country/Region of Manufacture: China
Original/Reproduction: Original
Promotion For: ABC Television Network
Promotion By: McDonald's Restaurant
Date of Creation: 2002
Material: Dense Foam
Color: Multi-color
Brand: McDonald's
